Hike to Eat

This project showcases the development of a brand identity and first launch merchandise for "Hike to Eat," a clothing line celebrating the joy of the entire hiking experience. I crafted a logo and visual identity with a nature-inspired color palette and engaging iconography, perfectly complementing a range of functional apparel and accessories like t-shirts, water bottles, and hats. This project demonstrates my ability to translate brand essence into a cohesive identity and design system for targeted marketing.